Link swapping/trading is a powerful method for improving your search engine rank, increasing traffic, and improving sales.

However, there is a way of doing a link trade, or link swap, that VASTLY improves traffic and sales, and to a lesser degree your search engine ranking as well. I personally call this method "joint venturing your joint ventures." 

Allow me to explain. A typical “link swap” is little more than someone agreeing to put your link on their site in exchange for you doing the same.

The best link swaps involve “in context” linking where you put links in your actual content on your website (and again your link partner does the same for you). As an example, if you notice right here in seochat.com, indeed right here in this article, there are numerous links. That’s a good example of an in context link.

But there is a much better way of doing this, particularly if you’re a smaller player in the niche you are targeting. You should know that this method is the most powerful for you “infopreneurs” out there.